DISC profiles have their origins in the work of Dr. William Marston, whose book, Emotions of Normal People (1920), explained how people can be understood and fall into four distinct and predictable types or styles of behaviors and helps answer the questions below:

Why do people see things differently?
Why are children in the same family so different?
Why do opposites attract in marriage?
Why do opposites cause conflict at work?
Why do some people like challenges while others avoid them?
Why do some people enjoy breaking rules while others stick by those same rules?
Why are some people so easy to make friends with?
Why are others so difficult to get to know?

DISC assessment profiles help answer these and many more questions.

Again, DISC profiles have their origins in the work of Dr. William Marston, whose book, Emotions of Normal People (1920), explained how people can be understood and fall into four distinct and predictable types or styles of behaviors:
D-DOMINANT
I-INTERACTING
S-STEADINESS
C-CAUTIOUS

Using DISC profiles will help you see people differently. A DISC profile is not a test or an evaluation of goodness and badness. It builds a doorway of communication allowing you to better understand yourself and others. When you understand why people do what they do, you can place them in an environment where they can become a top
performer not to mention a more loyal and productive employee.
-Gregory P. Smith

Four Behavior Styles
D-Factor: Dominant, Driver, Director
Business Focus: Problems & Challenges
General Tendencies of the high D:
Needs: Control, Direct, Challenge, Win
Looking for: Results
Emotion: Anger/short fuse
Change: Love it!
Conflict: Fight back
Rules: Break them
Read: Cliff Notes
Talk on Phone: Short
Talk to people: Direct while jumping to next issue
Office: Status symbols
Value to the Team:
Initiates action
Innovative
Goal oriented
Strategic vision
Task oriented

I-Factor: Interacting, Inspiring, Sociable

Business Focus: People & Relationships
General Tendencies of the high I:
Needs: To talk and be liked
Looking for: People
Emotion: Optimism/trust
Change: Not afraid of change
Conflict: Flight, run
Rules: What rules?
Read: Fiction, self-improvement
Talk on Phone: Long conversations
Office: Memorabilia of experiences
Value to the team:
Enthusiastic
Optimistic
Motivates others toward goals
Team oriented
Good at resolving conflicts

S-Factor: Steadiness, Stable, Amiable
Business Focus: Pace or Activity Level
General Tendencies of the high S:
Needs: To serve
Looking for: Trust
Emotion: Non-emotional (Masking)
Change: No change please!
Conflict: Tolerate it
Rules: Follow
Read: Fiction/non-fiction- People stories
Talk on Phone: Warm
Office: Family snapshots, "homey"
Value to the team
Dependable
Empathetic
Works hard on projects
Service orientation
Patient
Good listener

C-Factor: Cautious, Compliant, Accurate, Analytical
Business Focus: Procedures & Rules

General Tendencies of the high C:
Needs: Proof & Accuracy
Looking for: Precision
Emotion: Fear
Change: Concerned
Conflict: Avoidance
Rules: "By the book"
Read: Technical journals
Talk on Phone: To the point
Walk: Straight line
Office: Charts, graphs
Value to the team:
High standards
Defines, clarifies and gets information
Objective thinker
Good problem solver